To generate excitement for the Liberty Seguros Brazil sponsorship of FIFA World Cup and Confederations Cup, Liberty Mutual launched the “Liberty United” campaign. This phased program distributed a marketing kit to employees and business partners worldwide, shipped a world-traveling soccer ball, and built a soccer themed microsite. The creative platform expresses the global reach of LMI and coordinates with the official FIFA 2014 World Cup identity. The branding displays a collage of flags that represent the 26 LMI country offices, with all communications translated into 13 languages for worldwide distribution.